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Abercrombie & Fitch marketing

I deployed global marketing campaigns for Abercrombie, most notably for flagship store openings in Europe and Asia and the production of their $25 million shopping bag program (arguably the world's most iconic bag). It was definitely tough, but I learned to do the impossible and how roll out a campaign across many different channels on 3 continents.

Marketing for store openings in Europe and Asia

Marketing for store openings in Europe and Asia

The world's most iconic shopping bags

The world's most iconic shopping bags

Various other marketing: packaging, in-store materials, web assets, etc

Various other marketing: packaging, in-store materials, web assets, etc