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Hollister Apparel Design

I designed 100+ SKUs for what was then the world's #1 teen apparel brand. I loved the challenge of designing something that's new enough that it feels fresh, but not so new that it feels out of place or off-brand-- all while working within the cost constraints that come with producing garments at this scale (hundreds of thousands of units).

Here's a few sightings of my designs in the wild:

Girl's and guy's fleece and tees I designed: