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i am a creator, strategist, and youth culture expert

My passion and expertise is in marketing to Millennials, creating products and experiences for the demanding tastemaker communities who ultimately drive the behavior and opinions of youth culture: DJs, athletes, artists, and other Millennial influencers. 

I specialize in content marketing and branding, but my professional background encompasses everything from managing an online education business to global marketing campaigns for Abercrombie & Fitch to designing Hollister t-shirts to new product development for Swiffer, Febreze, and Bounce.