i am a producer, marketer, designer and writer
My professional background encompasses everything from managing an online education business to marketing for Abercrombie & Fitch to designing Hollister t-shirts to product development for Swiffer and Febreze. And while the details change, the fundamentals are always the same: you need a great idea coupled with great execution. I love and embrace the inherent tensions of the creative process, the constant push and pull between right brain and left brain, analytical and intuitive. Either one on their own isn’t enough; you need both to do something truly great.
My passion and expertise is in lifestyle marketing, creating products and experiences for the niche, demanding, and incredibly influential communities that ultimately drive the tastes and opinions of mass markets: DJs, athletes, artists, and other influencers.
I’m not great at tooting my own horn so I’ll let someone else do it for me:
Finn McKenty is a seasoned professional with experience across many different industries. He is great at communicating, listening, and is by far one of the best "long-game" strategists that I've had the privilege to work with. Finn handles operations with ease, is consistently punctual, and always contributes to making the workplace enjoyable. I'm very much looking forward to working with Finn again!
- Matt Halpern, drummer of Periphery and co-founder of The Entertainment Institute